Another Brick in the Crumbling Wall?

cycleworldCycle World Magazine, probably the most popular motorcycle rag in the USA went to a quarterly “coffee table format” as of the latest issue of the magazine. “To respond to the changes in consumer and advertiser media needs, Cycle World is moving to a captivating, quarterly, coffee-table sized journal focusing on the art of the motorcycle.” A friend handed off the first issue from this format, with an expression of general disgust and disinterest in what the magazine might do next. He was clearly neither captivated or entertained by the magazine format. In an act of insane desperation and cluelessness, Peter Egan is back; no less. If the rag’s goal is to appeal to the over-70-crowd, they are nailing it.

CW’s readers are less than impressed on the magazine’s reader forum. One particularly not-too-bright “reader” wrote, “Look, there will always be motorcycles and there will always be motorcycle publications, whether Print or Digital. It’s not THAT critical which, although I do like a paper magazine, personally.

“And despite whatever Twenty Sumpthings are doing or not doing… there will always be Thirty and Forty and Fifty Sumpthings who want to ride bikes and will pay Sumpthing for good moto journalism.. even that payment means just enduring a barrage of digital advertising.”

I have to suspect he is unclear on the meaning of the word “always.” Another far smarter reader said, “Younger people just stopped buying printed materials, the advertising dollars to support 130-page, content-rich magazines left, and our ‘Buggy Whips Monthly’ started evaporating.” Regardless of your take on where motorcycling and motorcycle journalism is going, this seems like a pretty big deal in the overall scheme of motorcycling’s future.

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