A fairly desperate Harley Davidson promotion is hoping to turn a whole town, all 75 North Dakota folks, into motorcyclists. “We looked at the town and said, ‘Why don’t we turn Ryder (ND) into Riders?’ It sealed the deal when we saw their water tank,” said Anoop Prakash, Harley’s U.S. marketing director.
The residents of this dinky village are, apparently, “game?” What do they have to lose? After the first new rider in Riders, North Dakota gets killed they’ll have the distinction of being the most dangerous town in America. Based on HD’s dismal Riders’ Edge program record, I’d expect at least two Riders residents to bite the dust by October and a half dozen to be hospitalized for serious injuries, assuming any of those folks are silly enough to actually buy and ride a motorcycle after their promotional “training” is complete.
It would be funny and appropriate if it turned out that Harley trains a small town, the small town residents realize that if you want to go anywhere for a reasonable price you have to buy Japanese, and the few people who do decide to be motorcyclists all buy dirt bikes.