A Real Future


A friend who makes a living in the motorcycle accessory industry recently had some discouraging words to say about his perspective on the future of motorcycling. Obviously, I didn’t have much to offer in disagreement. However, outside of the historical “reenactment” cruiser characters who are nearly as ancient and obsolete as Civil War wannabes, there is a potential market for motorcycles in the under-70 generations that is almost completely untapped.

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